Broken links can pose a substantial negative effect on the performance of your website in Google. A broken link is when a page on your site is linking to another page that no longer exists. This is bad because it gives users a bad experience on your site, but also because Google penalizes sites that contain pages with broken links.
Ahrefs Site Explorer has two features that aid users in checking for broken links. The first one – the Incoming Broken Links Checker – can help you in finding external sites that link to website pages that do not exist. The second feature – the Outgoing Broken Links Checker – is useful in assessing your own sites’ outgoing links, as well as easily locating broken outgoing links. While these features may sound simple, they can drive a significant amount of traffic for your site in just a small amount of time.
In order to find out broken incoming links to your site, open Ahrefs. Enter the domain name of your site in the Site Explorer bar, and press enter. You will then be redirected to the Site Explorer dashboard. In this platform, you can find ‘Broken Backlinks’ on the left sidebar right under ‘Inbound Links’. Simply click on ‘Broken Backlinks’ button. There, you will see a real-time list of the broken inbound links that Ahrefs has found.
You can use this feature to evaluate the inbound link profile of your site. You can easily locate the broken links that you can turn into proper links. By doing so, you can boost the link metrics of your website, which consequently your ranking in search engines.
You should regularly check your website for broken links to maximize your on-site SEO. Otherwise, Google Panda or other algorithmic updates that target poor quality can penalize your site. If your site does not have plugins that check broken links automatically, you can opt for Ahrefs Outgoing Broken Links Checker.
With Ahrefs, you will be presented with detailed information on the exact pages of your site that have broken links, the anchor texts of those broken links, and the actual broken links. With these information, you can easily edit those site pages and either remove or fix the broken links.
Apparently, it’s important to locate the broken links in your site. They not only discourage your potential readers or customers for bringing them to non-existent pages, but they also lower your search engine ranking – something that you would not want to happen. Use the numerous options available online in order to boost your site’s performance.